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Brand Guidelines

The W Eiendomsmegling brand should feel calm, refined and understated, with a neutral color palette, generous spacing and elegant typography. The logo, colors and typography should always be used with restraint to create trustworthy visual expression.

Last updated June 18, 2026

Logo

The logo should be used with restraint — never oversized or visually dominant.
Keep generous clear space around the logo to preserve a calm and premium expression.
Use positive logo versions on light backgrounds.
Use reversed logo versions on dark backgrounds.
Always ensure strong contrast between the logo and background.
Avoid placing the logo over busy imagery or low-contrast surfaces.
Never stretch, distort, rotate, recolor or alter the logo.
Do not change the proportions, spacing or relationship between the symbol and wordmark.
Use the symbol alone only in small spaces or where the brand context is already clear.

Typography

Typography should feel clean, calm and refined.
Use a clear and minimal type hierarchy across all layouts.
Headlines should be elegant and understated — avoid making them too large or visually loud.
Body text should always be easy to read, with generous line height and good spacing.
Use uppercase sparingly, mainly for small labels, navigation items or subtle details.
Use bold text very sparingly, and only to highlight information that is truly important.
Keep text aligned cleanly and consistently, preferably left-aligned for longer text.
Do not overuse letter spacing, as this can reduce readability.
Always ensure strong contrast between text and background.
Let spacing, layout and imagery create the premium feeling — not oversized typography.

Euclid Circular A

Typography Structure

This is a small heading

This is a large heading

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

For access to font files, please contact markus@wmegling.no.

Brand Colors

Use the neutral palette as the foundation of the visual identity — clean, calm and understated.
White, Light and Warm White should be used as the main background colors across layouts and sections.
Stone can be used for softer background areas, cards, highlights or to create warmth and depth.
Deep can be used for dark backgrounds, softer contrast areas and selected brand surfaces.
Black should be used as the primary dark color for text, logo usage, navigation and important interface elements.
Use Black for buttons and key actions when strong contrast is needed.
Avoid using too many similar light tones next to each other without enough contrast.
Always ensure good contrast between text and background for readability.